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Going viral is the holy grail of marketing. "Viral" content you create on social media that gets the public's attention; people then share it to their network, and those people do too. Before you know it, and in the same way bacteria multiply in a dish, hundreds of thousands to millions of people have seen your content, and it hasn't cost you anything!

This article gives you the basic knowledge you need to embrace LinkedIn as a networking platform, get going and see results quickly.